Opportunities in MarketingPlex represent potential sales or deals at various stages of the sales pipeline.

They encapsulate leads or prospects showing interest in products/services, ripe for conversion into paying customers.

Key Concepts:

Pipeline Integration

• Opportunities are managed within pipelines which in turn are series of consecutive stages.

• Customizable pipelines align with unique sales processes and business goals.

Learn more about pipelines here

Stage Progression

• Opportunities advance through pipeline stages, signifying their position in the sales cycle.

• Stages typically include "Prospecting," "Qualification," "Proposal," and "Negotiation" 

Opportunity Status

• "Open", "Won", "Lost" and "Abandoned" are opportunity status which are present by default.

• An opportunity can be in one of the four statuses and we can use these to prepare filters for the same.

Understanding Opportunity Statuses:

• Open:

  • Opportunities with the "Open" status are actively being pursued and are still in progress.

  • These opportunities represent potential deals that have not yet been won, lost, or abandoned and are still viable for conversion.
    
    

• Won:

  • The "Won" status indicates that the opportunity has been successfully converted into a sale or deal.

  • This status is applied when the lead has made a purchase or signed a contract, resulting in revenue generation for the business.
    
    

• Lost:

  • Opportunities with the "Lost" status represent deals that have been unsuccessfully concluded.

  • This status is applied when the lead decides not to move forward with the purchase or chooses a competitor's offering.
    
    

• Abandoned:

  • The "Abandoned" status indicates that the opportunity has been neglected or disregarded, either by the lead or by the sales team.

  • This status is applied when there is no further action or follow-up planned for the opportunity, and it is effectively removed from active consideration.

Data Management 

• Robust data management within opportunities tracks opportunity source, contact details, opportunity value, and notes.

• Users can also streamline communication and task assignment under Opportunity - linked contacts, enhancing workflow efficiency and timely engagement.