Trigger/workflow - Email/SMS Notifications to Client/Yourself (New Lead)

Modified on Mon, 8 Jan at 10:40 AM


Note: Now that Workflows are live in all accounts, you can do everything that Triggers and Campaigns do (and more!), all in one builder! 


Send an email and/or SMS notification to your client(s) and/or yourself when a lead is added to a campaign:


How to send internal notifications for workflows:

Set up a new workflow:

Click on Start from scratch

Click on Create workflow



Click on Add New Workflow Trigger

Once you configured the workflow trigger:

Click on Add your first Action

Click on Send Internal Notification

Choose the type of notification:

Email notification



Internal notification:

SMS notification



Rate limiting on Workflow Notifications

We have added Rate Limiting for Internal Notification action of workflows.

The current rate limits are

  • 500 notifications / 5mins for each user (Per workflow)

    • In the case of email, its 500 notifications per 5 mins, per user email

    • In the case of SMS, its 500 notifications per 5 mins, per user's phone

    • In the case of in-app notifications, its 500/5mins per user Id

We will skip any notifications that are sent after breaching this limit.

Why was this done, and how will this help?

  • Because no limit was enforced, there were several updates made to a specific conversation of a user.

    • Let's say you put 300k contacts into a workflow

    • And in the internal notification you are sending a mail to a particular user (in most cases we have seen customers set up to send a notification to themselves)

    • Now this particular user mail, will get 300k emails.

    • Because of this, the conversation of this user will be updated 300k times, within a few seconds/minutes.

    • This introduced an overall delay in processing workflow actions.

The rate-limiting should have good gatekeeping for these events, and also prevent customers to send bulk emails to a particular user


Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons

Feedback sent

We appreciate your effort and will try to fix the article